Have you thought seriously about mobile PPC? If you haven’t, you should. According to Cindy Krum of Rank-Mobile, it gets ads not only on smartphones, but also on the less sophisticated feature phones.
Specifically, she talks to WebProNews about Google AdWords for mobile. She says that if you’re not in the top 4 positions, you’re not going to show up at all. Typically, users do not get past the first page in mobile search results.
For advertisers doing a WAP ad, she points out that they have fewer characters to work with. Android phones, iPhones, and some other smartphones have the same number of characters, but they can include phone numbers that are clickable. This is important because it means that people do not have to have website or mobile site in order to do mobile PPC.
In other words, mobile PPC can send phone traffic just as easily as it can send website traffic. Mobile PPC can also send traffic to app stores to help promote applications. Since many app developers do not realize that app stores are essentially search engines, they do not optimize their app for search. By doing mobile PPC, these app developers can overcome some of the problems of how their app is listed and can still drive traffic.
Are you taking advantage of mobile PPC?