What Would Happen If Google Would Break? (2:40)

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Have you ever thought about life without Google? It would be pretty crazy, right? Incidentally, this scenario did actually happen to a region in the United Kingdom. Although it was only temporary, the impact was significant.

The cause of the outage is unknown, but people speculate that it was a network problem and not a problem with Google. It covered areas in both England and Scotland.

During the blackout, people could not access services such as Google Search, YouTube, DoubleClick, AdSense, Google Analytics, and Gmail. One Twitter user, @therealtwin2, tweeted this regarding the outage, “Woah. Google just went down and my whole being felt empty. I didn’t know how to use the internet without it. Scary.”

According to Edward Cowell, who wrote about the incident on Econsultancy, Google Search, ironically, did not have the greatest impact. Not only were Google’s own properties affected, but numerous other websites were also affected.

“The real business risk which became immediately apparent was the huge amount of Google hosted code embedded in websites across the web for ad-serving, tracking and other services,” he said.

Cowell also offered advice to webmasters and developers in the event that another outage would occur. He tells webmasters to try using the asynchronous tracking if they use Google Analytics because it allows it to “fail gracefully” in service failure circumstances.

For developers, he suggests that they thoroughly test their websites to find out how they react when externally hosted scripts are blocked. Testing is also important if scripts will be embedded into other sites.

Although the outage only lasted for a short time, it is clear that it had a large impact since so many people have grown to depend on Google and its services. How would you survive without Google? Is it possible?

Posted in: Analysis, Search Engines, Technology, Website Tips & Tools
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24 Responses to What Would Happen If Google Would Break?

  1. Developer says:

    What a scary picture. Today the google is the king and the basis of intenet.
    I can;’t use bing for search. Don’t know why….

  2. Fery Ardiant says:

    I never imagined, and did not want to imagine if it happened in my life. would be too scary and more terrifying than my mother when angry.

  3. I only use google for search, it makes me imune to their influenza

  4. raj says:

    there is no life without google. google is our mentor, our guide.

  5. Jak says:

    I use Google a lot but there are some very nice image searching features in Bing which I like to use. Overall Google wins the better search engine vote from me since it is a better search engine.

  6. Kuldip Vyas says:

    for business purpose if google is not working i don’t care bcz google have no own database they take all database from Dmoz so if google and yahoo and bing is not work i will use Dmoz & Alta vista for search………..whats your think???

  7. Mel says:

    What would happen if a filter such as the one used on the search button on http://www.intoislam.com/ was applied accross the board?

    Try searching for any term from that website and then compare the results for the same search term on regular Google.

    Than tell me what is scarier, no Google or modified Google!

  8. Vidya Sury says:

    I love Google. If there were no Google, I’d go back to bed. And wake up when it returned.

  9. Liiloo says:

    :D why people are so scared when google stops working. There was internet before Google and it is also after the Google!!!

    Wake up and don´t be so dependant of something , like they say ” don´t keep all the eggs in the same basket” :D

  10. Stephen says:

    As I am failry loyal to Yahoo!’s services (because most of them are better, but i won’t get into that) it would have very little effect on me.

    I can’t belive that someone wouldn’t be able to use the internet without Google. That makes no sence to me. I can understand people being annoyed that they couldn’t acces their email.

  11. NC Media Web says:

    Life without Google, on NO! (where is the sarcasm button?)
    Google is cool and has a lot of features but if your life ends with Google being gone – well that’s just sad. Google is a tool and you can’t build a house with just a hammer. You need many tools that work as one to make something solid.

    “Don’t put all the eggs in one basket.”

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  13. Thomas says:

    Wow! I have never thought that if Google go down might be creating so big troubles. I knew Google is very used and important, but i couldnt ever think it is so important…

  14. Break the Internet with Google Search on Google?

  15. eMRe says:

    I Love You Google :)

  16. I always use google for search,I love you google :)

  17. If Google and other search engine would stop, then offline advertising will rise again. You can see websites posted in almost all places to gain popularity among prospective clients.

    Then one needs to memorize the exact URLs or take note of their exact domain names. hahaha. Or simply bookmarking the page would suffice.

  18. Connie Myres says:

    It shows the importance of not putting all your eggs in one basket.

  19. What a scary picture. Today the google is the king and the basis of intenet.

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