Loading ...It looks as though the Yahoo-Microsoft transition is starting to become reality. The companies announced last week that Microsoft’s Bing was powering Yahoo‘s organic search results in the U.S. and Canada.
Earlier this week, the companies also gave advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads. As this transition begins to unfold, we can start to see what some of the changes will be and how they might impact the future of search.
From a visual perspective, Yahoo Search still looks the same but has a small “Powered by Bing” at the bottom of the results page. Another aspect worth noting is that the two companies combined own approximately 28 percent of the search market, according to comScore’s July search report.
Long time search marketing expert Bruce Clay has also noticed some interesting findings regarding SEO and the new Yahoo search. He tells WebProNews that, based upon information from Yahoo’s API team, the company intends to use Bing’s index but apply a slightly different algorithm to it. In other words, the search engines will still produce different search results. From this information, Clay believes that users will still see value in Yahoo search.
The paid search transition, on the other hand, could have a more dramatic impact. Bing has been very effective in pay per click, and as a result, Clays says it offers a high click through rate.
“I would have a tendency to think that Bing advertising will see many, many more people using it,” he points out.
Although the companies would like to have the paid search transition completed by October, they have said it could be delayed if they see a potential interference with this year’s holiday season.
Regardless of what other changes will come as this transition is fully rolled out, there is no doubt that it will be marked as a turning point in the search and advertising industry. Interestingly, Clay calls these latest developments a “resurrection” of the second and third search engines. Do you agree?
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Nice video. It answered the questions I had about the Yahoo and Bing results being slightly different going forward. Good stuff!
As PPC advertisers find better value with the bing-yahoo alliance, google PPC advertisers may shift to bing or use both. The increased competition should result in drop in keyword prices. Advertisers should benefit by gaining increased exposure at lower prices!
It is an important milestone for both companies, I think that everyone will gain something from this step except google.
I’d like to see more than Y&MS in the SE market to break the monopoly in this market .
Its About Time google gets knocked around a little they been holding the internet hostage for way to long.
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Finally, I remember this scenario since 2008!
nice mutual relationship between yahoo and microsoft
This is news to me. I’m not really sure what to say about Yahoo at the moment. before i heard this news i thought Yahoo would just be a name. But being that yahoo will have a different algorithm they still maybe considered relevant. I think as Bing makes changes Yahoo may become less important. Yahoo says Powered by Bing, to me it’s only a matter of time before another search engine emerges from this joint venture.
Werbebuchungen auf Bing und Yahoo haben sich für uns vorläufig erledigt, da wir dort mit fast allen gewünschten Keywords auf den fordersten Plätzen stehen.
Eine noch bessere Plazierung aller Key würde dann bereits in eine Art Perversion ausarten.
Der Optimierer unserer Webseite hat denkbar schlechte und unprofessionelle Arbeit für ein gutes Googleranking geleistet, von allen wichtigen anderen Suchmaschinen werden wir allerdings geliebt und das seit Beginn an.
Die Plazierungen haben sich aber im Laufe der Zeit höchstens verbessert.
http://vaitheetheboss.blogspot.com/
It will be Binhoo! someday. Or nothing…
But is anybody concerned about delivering relevant organic search results and not inventing “features” that completely takes the sense of optimization efforts and trapping site owners to adhere the payed results?
if that now revitalizes their search engines, hmm…
but, interesting tidbit indeed… I think we may have to re-evaluate using Google adwords…
I will seriously consider running ppc on bing now. This is a major change and now that the combined search share in over 25% you have to respect the volume and what it can do for lead generation.
We’re hoping the Yahoo-Bing pairing will help bing product better matching results that provide a better user experience.
Both organic and PPC will benefit.
Time will give a better idea of the success
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Earlier this week, the companies also gave advertisers the go ahead to start transitioning from Yahoo search ads to Microsoft Bing search ads. As this transition begins to unfold, we can start to see what some of the changes will be and how they might impact the future of search.
fantastic, I have a few questions though is it ok to post them here?
fantastic, I have a few questions though is it ok to post them here?
Thank you for taking the time to write this, I found it very intesting.
Great video to point customers to in order to help them understand the transition to the Bing search platform…
It is amazing how well this transition has gone over for advertisers and surfers alike. The fact that Bing has gained so much market share is a true testament to the success of the merger.
It is great to see the competitive technologies that the guys and gals at Bing are developing for their new user base!
I do consider all the concepts you’ve presented on your post. They’re very convincing and will certainly work. Still, the posts are very quick for newbies. Could you please prolong them a little from next time? Thanks for the post.