In social media, celebrities and high profile personalities are getting a million and sometimes even several million friends and followers in a very short time. Unfortunately, it’s not that easy for the rest of us. In this interview with WebProNews, Gail Goodman, the CEO of Constant Contact, talks about how we can use social media marketing at a different scale.

As she explains, “It’s really all about engagement.”

She goes on to say that it starts with people that you already know and people that love your company and brand. By connecting with these people through social media, you can further build the relationship and even extend your reach to their friends, fans, and followers.

Although Constant Contact previously focused mostly on email marketing, it saw that social media marketing also allows it to help its customers build relationships with their customers. As a result, it currently blends the platforms together.

Goodman says that social and email are “inextricably linked” and “very reinforcing of each other.”

Are you applying these elements to your company’s strategy?