Pawan Deshpande, CEO of Hivefire, tells WebProNews that inbound marketing all starts with content.
Creating content can be a challenge from blogs, press releases and podcasts, but that’s where content curation comes in.
Deshpande says Content curation is the process of identifying, organizing and sharing relevant content on a specific topic or issue. Identify third- party content from blogs, social media, news articles about the specific topic or issue. You want to find the most relevant content, than organize it and share it.
Deshpande talks about his content curation platfrom Curata, a B2B online marketing and content curation solution. Curata provides a framework for businesses for content curation, its an organization’s marketers that decide what is most relevant.