The Next Stage of Internet Video (12:19)

Posted on by Abby Johnson | 1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

If you’re involved in social media and marketing, you know who Chris Brogan is. As the President of New Marketing Labs, he is very respected in the industry for both his knowledge and his personality. In this interview from the Inbound Marketing Summit, Brogan talks to WebProNews about his latest endeavor, The Pulse Network.

As he explains, this network is about building “content, community, and marketplace” around various channels. For the Inbound Marketing Summit, The Pulse Network sent live broadcasts back to their studio and incorporated live studio hosts and bumpers.

Online video has seen many changes since its early days and more are expected to come. It’s a new and exciting realm but still has many challenges. For starters, the combination of the popularity of mobile devices and the talk of multiple tablets coming to market create format issues that need to be addressed.

Another challenge is the bandwidth issue. However, Brogan believes a bandwidth overhaul will be sooner than later. He goes on to say that phones will actually do what they are advertised to do on commercials.

Brogan also points out that HD consumption of online video is on the rise and will continue to increase. This is something that he previously did not think would happen, but he has been proven wrong.

In the end, just like many other areas online, good quality content will rule with Internet video.

“There’s going to be a lot of bleeding edge fallout, but I think also we’re going to see that the iteration process of that will be a lot faster,” adds Brogan.

In addition, Brogan touches on some of the primary topics discussed at the Inbound Marketing Summit. According to him, marketers now want to know specific numbers and statistics. They are also very interested in getting conversions and determining what works in the sales funnel.

Posted in: Advertising and Marketing, Chris Brogan, Inbound Marketing Summit 2010, Online Video
Tagged: , , , , , , , , .
Get the Flash Player to see this player.
Get The Newsletter!

3 Responses to The Next Stage of Internet Video

  1. Good interview. Chris really does know his stuff and is helping lead the way in Digital Media, as video and social media continue to snow ball and dominate the internet. It’s also great that Chris still promotes the “old fashioned” traditional digital marketing strategies, such as email marketing.

  2. This is a very good discussion mainly focused on marketing strategies and which is very helpful in creating good ideas on marketing.

  3. tatil says:

    s he explains, this network is about building “content, community, and marketplace” around various channels. For the Inbound Marketing Summit, The Pulse Network sent live broadcasts back to their studio and incorporated live studio hosts and bumpers.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>