The 2010 Blogworld & New Media Expo, along with the Social Media Business Summit, is almost here, and for the fourth consecutive year, WebProNews will be providing coverage.  Tune in from October 14th through the 16th for special articles and on-site video interviews.

This year’s event looks to be especially significant.  For starters, it’s being held at the popular Mandalay Bay Convention Center, and Rick Calvert, cofounder and CEO of the Blogworld & New Media Expo, indicated in an interview with Abby Johnson that the show floor is sold out for the first time ever.

What’s more, Calvert believes attendance could double compared to last year’s figures.

So on to the interrelated matters of people and content.  Calvert described various speakers, who include Mark Burnett of “Survivor” fame and Livestrong president and CEO Doug Ulman, as “awesome” and “pretty spectacular.”

WebProNews will bring you exclusive interviews with UnMarketing‘s Scott Stratten, ProBlogger‘s Darren Rowse, and Ford’s Scott Monty, as well.

Stop by Booth #528 in the convention center to see us if you happen to be attending the conference.  If not, keep an eye on WebProNews, WebProNews Videos, and WebProNews Live for our special coverage.