To change things up a bit, Christine Major, the Marketing Communications Manager at Awareness, conducted a series of interviews for WebProNews at the Inbound Marketing Summit. In this interview, she talks with Taariq Lews of HiveFire about the company’s flagship product, Curata.
This product is a B2B marketing solution primarily for senior level marketing executives. It helps them overcome 3 major problems. For starters, it helps them as they attempt to produce relevant content consistently.
Secondly, it helps marketers that are struggling to be truly relevant in their industry. The third way that Curata helps marketers is by helping brands be the first thing their customers think about in the morning.
As Major points out, creating content and curating it are two of the most important aspects of marketing. She says Curata allows marketers to do this and do it well.