Loading ...Since online video is continuing to increase in value, everyone is making attempts with it. Some are having success with it, and others are not. According to Patrick Starzan, the Vice President of Marketing of the popular comedy website Funny or Die, there are many mistakes that people are making with video on the Web.
The first mistake that people make is a matter of frequency, or more specifically, a lack of frequency. Many people only produce a couple of videos each month. As a result, the audience doesn’t know what to expect, and the video producers are not able to learn from their mistakes.
If you have a video strategy, Startzan says that you have to consistently produce video to learn what you’re doing right and wrong and also, to determine what the community wants.
The second mistake that people make in videos is that they don’t understand their target market. This is a big mistake because, if you don’t know your target market, then you can’t give them what they want.
“You only have once or twice to make an impression on people,” he says.
Starzan points out that you need to capture your target’s attention and make them feel like they have benefited from your video. By doing this, the audience may potentially share it with their friends and become loyal viewers.
Thirdly, people make mistakes in the distribution of their video content. The idiom: “if you build it, they will come” is not true with online video. Starzan says that people often get so caught up in the creation of the content that they often forget to let the audience know about it.
Funny or Die, specifically, focuses on building up their distribution channels through social media, newsletters, search, and its blog in order to get as many people to watch their videos as possible.
As for the future of online video, Starzan tells WebProNews that mobile and applications will play a large role. He goes on to say that content producers need to make sure that they are optimizing their videos for mobile apps.
Do you find these areas of video to be challenging?
Great video promotion tips the internet is going mobile!I thinks those who can learn to create micro marketing messages will benefit the most from it. Thanks alot WPN.
I think that this topic falls between “yes and no”:
The “first mistake”: It takes a lot of funding to produce several videos a month, what about business with tight budget?
The “second mistake”: Sometimes bad marketing is the best one, remember what happened with The Beatles “We are more popular then Jesus”?, and when Coca Cola sweeten the product to give it a taste like Pepsi?, they both got worldwide coverage for free and after the first consumer shock and anger the sells went up sharply.
About the “third mistake”: I agree.
I do agree three mistakes and for perfect video,we should avoid these mistakes and most importantly we should know very well Frequency and our target market.
GREAT video! So many take-aways. I needed some reminding that we had better get our company totally adapted and on the cutting edge of mobile! We rarely get a request for a mobile friendly video but that is going to change in the next 12-24 months.
I would love to embed your video on http:thefunbiz.com, my video sharing site. Is there an embed code for this particular video available
You are absolutly correct. We put up multiple videos and found it was confusing to clients. We settled with two and rotated them. Check out our video at safe-homes.com or air-testing.com. You will see how we producted them. Any comments would be appreciated. Thanks.
Technology is changing marketing. Gone are the days of hotel meetings. People can create videos now to market products and services. You can have a web conference room and play your videos on demand to your audience. People can attend your presentations from their home.
Thanks WPN as I learn something from just about every post or article you send.
I’m still fairly new to the video aspect of marketing – With my own efforts, I realized that in the Self Development field, I needed to help my readers get to know me – who I am inside as a person if people are going to listen to what I have to offer them – and making an introductory video was a way to do this. It just came out from the heart – but I realize there is so much more I can do with it. A big learning curve, to be sure, but it’s definitely doable! Hopefully making the videos from that honest place within will help increase readership as well. But, as Patrick mentions, I need to address the actual distribution. Good to hear this stuff from the pros!
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The second mistake that people make in videos is that they don’t understand their target market. This is a big mistake because, if you don’t know your target market, then you can’t give them what they want.