Determine Content Relevancy with New SEOmoz Tool (9:45)

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In the search world, most SEOs know that they should be using keywords. They also know that they should be creating relevant content. However, up to this point, there has been no way to analyze if the keywords and phrases are actually even relevant to the content on the page.

Search engines make this determination through topic modeling. The search engines are even able to look at advanced queries and break them down to see which words are the most important out of a specific query.

Having this knowledge could be very important for SEOs, since it could let them know if they need to improve their content. For this reason, Rand Fishkin and the SEOmoz team developed a tool for doing just this called the LDA tool (Latent Dirichlet Allocation).

“Whenever we build, there’s no way it’s nearly as sophisticated as what Google’s using, but what we’re hoping is that maybe it can help people to analyze that and see if it’s a factor in their own rankings or on their pages,” Fishkin tells WebProNews.

The tool is free and is currently available in SEOmoz Labs. Fishkin says he does not know what the implications of the tool will be, but he believes the concept of it is, “a great thing for SEOs to be doing and thinking about more robustly…”

How would this information improve your SEO efforts?

Posted in: Analysis, Content, Development, Inbound Marketing Summit 2010, Keywords, Rand Fishkin, SEO, Website Tips & Tools
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13 Responses to Determine Content Relevancy with New SEOmoz Tool

  1. Pingback: links for 2010-11-05 @ Webmaster Chronic Blog

  2. Yes says:

    The more tool the better… not always as one could controdict the other.

    It appears that while the SEOmoz tool may be helpful, that “It is not like Google”…

    Google dominate so this tool may only give an idea of what may improve visits to any web site.

  3. Pingback: Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool - Seo News | Thoughts | Ideas

  4. Pingback: Vax SEO Reporting » Blog Archive » Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool

  5. Pingback: Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool | iSEO Blog

  6. Pingback: Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool | Traffic Building Tips - Free SEO, Web Traffic And Link Building Tips

  7. Pingback: Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool

  8. Pingback: Content Optimization: Revisiting Topic Modeling, LDA & Our Labs Tool | ShockwaveProfits.com

  9. most SEOs know that they should be using keywords – that’s true very true – I demand respect in that effort, – relevancy is key to Google crawlers on page seo help ….

  10. now thats an usefull blog. thnx for taking the effort to upload this. bookmarked to my favs

  11. Seeing as its open season on people commenting on my blogs with their damn back links i thought id have a go so blah blah waffle insert keywords for my spammy page there waffle waffle some more random keywords for crap back links. Annoying aint it!!!

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