Scott Hanselman, Principal Program Manager, Microsoft, spoke to Abby Johnson about maintaining a quality blog.
Hanselman says a lot of people “have low blog self-esteem,” meaning they think their blog sucks.
Professional blogs have a sense of focus and bloggers who are not professional need to ask themselves why they are blogging and who is their audience.
Be passionate about the subject your are blogging about and have a focus. Hanselman says he blogs consciously and with focus.
Make your blog look tidy and protect it against comment spam. Also make sure you have a tempo when you blog, it does not have to be everyday, it can be three times a week.