Although some people are saying that social media outlets, such Twitter, have killed press releases, Victoria Harres Akers of PR Newswire believes just the opposite. As she explains to WebProNews, social media has actually enhanced press releases and all other aspects of public relations.

Social media is simply a new way for businesses to get their message out. Akers said that the old tools and tactics are still very necessary but that social helps to amplify the message further.

In addition to enhancing a business’s message, Twitter has also provided an “association” for those involved in social media, PR, as well as numerous other careers. Many industries have associations that meet once or twice a year, but Twitter has given individuals the opportunity to meet on a daily basis.

“We are an association that doesn’t just meet once a year at a conference, but we’re daily connecting with each other and learning from each other,” said Akers.

Since there are many businesses still struggling to embrace Twitter, PR Newswire offers a service called SocialPost that helps them distribute their press releases on the microblogging site. The news is promoted over 4 relevant channels throughout a 24-hour period.

Are you using Twitter to enhance your message?