Loading ...According to Ted Ulle, the Senior Search Analyst for Converseon, information architecture should be the bedrock of websites. Unfortunately, many people leave it out because it can be challenging. In this interview, Ulle discusses what effective information architecture should be and the evolution of both coding and social media.
As he explains information architecture to WebProNews, he said that many people tend to make it company-focused when it should actually be visitor-focused. Because it is such a passionate area, he also points out that companies should expect to fight about it.
“Information architecture is not new. It’s not new at all. It’s just that nobody’s ever bothered to do it right,” Ulle points out.
When it is done right, the keywords and content will start to flow and the overall website will become more effective.
Ulle also talks about HTML and, specifically, the advent of HTML5. He is very excited about it and believes that it will be very fast. HTML5 is also going to bring in many standards for coding. For instance, the World Wide Web Consortium, W3C, is going to issue a standard way to handle errors in code. Javascript and APIs will be standardized as well.
“The technology that allows you to connect with people in your marketplace should become invisible,” Ulle said.
He believes these standards will allow companies to better reach their audience.
Ulle goes on to talk about social media and how it actually dates back to the 1700′s. When newspapers were printed at that time, blank spaces and pages were inserted to allow people to write down their thoughts before they passed them on to someone else.
Although the techniques for social media are evolving, Ulle said the principle was and always will be the same. He also said that social media and SEO are directly related and that they both require engagement. In the future, it wouldn’t surprise him if the two were united and called something such as integrated media marketing (IMM).
Do you believe SEO and Social Media will eventually unify?
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Nice post I like to read it!
Great theme, I love it.
“Information Architecture”, great phrase you coined there!
I teach the web design team should be subservient to the copywriting team, and that team should be subservient to the public relations team/ actually.the social media team IS the public relations team….all of the above are subservient to the seo team
Each are unique with regard to their particular tools and skill sets. They are also quite tightly attached. I agree very much that they produce great synergy when they focus on what people want, rather than simply focusing on what the company wants.
One concern I have is that as each industry grows, there are many people who try to broaden their market by professing to understand both skill sets. This is often not the reality, and it puts mud in the water for those who do.
Brilliance for free; your parents must be a sweetheart and a ceritifed genius.
>> there are many people who try to broaden their market by
>> professing to understand both skill sets. This is often
>> not the reality, and it puts mud in the water for those
>> who do.
That’s an important observation. After fifteen years in SEO I only recently began the stretch into social media marketing – and I definitely know when I’m out of my depth. At the same time, having a savvy and experienced team makes all the difference.
I have a strong leaning toward data – toward the science of it all. This is the discipline I listen for when any social media “maven” begins to offer advice. Otherwise it’s not only muddy, it’s so soft that it’s barely of any value at all.
Good information on information architecture. It is crutial to get engagement from all your site visitors.
I think am just having some problems with subscribing to RSS feed here.
Great job. Good article I must say.
“Information architecture is not new. It’s not new at all. It’s just that nobody’s ever bothered to do it right,” Ulle points out.
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They have to do something with this issue with html5 and w3w..
HTML5 will never be as popular as HTML4, its too late…