According to Ted Ulle, the Senior Search Analyst for Converseon, information architecture should be the bedrock of websites. Unfortunately, many people leave it out because it can be challenging. In this interview, Ulle discusses what effective information architecture should be and the evolution of both coding and social media.
As he explains information architecture to WebProNews, he said that many people tend to make it company-focused when it should actually be visitor-focused. Because it is such a passionate area, he also points out that companies should expect to fight about it.
“Information architecture is not new. It’s not new at all. It’s just that nobody’s ever bothered to do it right,” Ulle points out.
When it is done right, the keywords and content will start to flow and the overall website will become more effective.
“The technology that allows you to connect with people in your marketplace should become invisible,” Ulle said.
He believes these standards will allow companies to better reach their audience.
Ulle goes on to talk about social media and how it actually dates back to the 1700′s. When newspapers were printed at that time, blank spaces and pages were inserted to allow people to write down their thoughts before they passed them on to someone else.
Although the techniques for social media are evolving, Ulle said the principle was and always will be the same. He also said that social media and SEO are directly related and that they both require engagement. In the future, it wouldn’t surprise him if the two were united and called something such as integrated media marketing (IMM).
Do you believe SEO and Social Media will eventually unify?