If you’re a Buffy the Vampire Slayer fan, you’re going to love the marketing concept that Alison Driscoll Zarrella discussed in this interview. As the newlywed explained, several principles from the Buffy series can actually be applied to marketing strategies for Facebook.
One principle is to persuade and not push. For Facebook, subtlety is more effective than aggressiveness.
“On Facebook, you don’t want to sell really hard,” said Zarrella.
She went on to say that marketers should lead consumers most of the way but let them take the final step.
Another principle that can be learned from Buffy is to be predictable. Just like the predictable character arc in every season of Buffy the Vampire Slayer, Zarrella said that businesses should also have branded content patterns on Facebook.
When businesses apply this model, consumers know what to expect. She suggests dedicating a certain day for contests, such as every Wednesday. While the details may change, consumers will know that every Wednesday there will be some type of contest in which they can participate.
Thirdly, Zarrella said that it is important to know when something is working and when it is not. The Buffy series lasted for 7 successful seasons but knew to get out while it was still on top.
Furthermore, businesses need to be ready to make changes when their strategy is not working. According to her, Facebook gives businesses the ability to have fun and implement strategies that could not be carried out on their website.
Interestingly, these tips and more can be found in The Facebook Marketing Book written by both Dan and Alison Zarrella.