Loading ...Social media isn’t new. In fact, it has actually been around for a long time in various forms. However, social media, as we know it today, really began to popularize only a few short years ago. Since that time, people have gone from jumping on board with social to wanting to find competent techniques for using it for their business.
In this interview with WebProNews, Dan Zarrella of Hubspot discusses a few of the issues that people are having with social and what they can do about them. For starters, people are always raising questions about measuring social media efforts.
“When you’re talking about social media analytics and measuring social media, it’s really important to be accurate, [and it's] not so important to be precise,” said Zarrella.
For example, most of the tools for getting positive or negative feedback about a brand are 50-60 percent accurate. If you are using one of these tools for specifically fleshing out the bad tweets about your brand, you’re only going to get a little more than half of them. Zarrella calls this form of measuring precision.
With accuracy, on the other hand, he points out that you can look at trends. For instance, if you look at the baseline of positive tweets and the baseline of negative tweets, you can measure increases and decreases.
Also regarding data, Zarrella emphasizes the importance of digging into the data and finding out what it means. There is a group in the social media industry, which he calls the “unicorns and rainbows,” that tend to constantly push engagement, value, quality, and other buzzwords.
While these areas are important, he said that the tactics around them are only based on what feels good. This group doesn’t encourage people to call themselves gurus or experts. However, Zarrella has found that, according to the data, people that do identify themselves as an authority on Twitter have more followers. For this reason, he believes people should get into the data and act on what it implies.
In addition, Zarrella discusses Facebook and how people don’t have to be concerned with the continuous changes as long as they are geting the basics right.
Great advice in here! Thanks for sharing the video.
Cheers,
Sheldon, community manager for Sysomos
Cant get enough of this blog. Your opinion and facts truly let people know what its all about.
Just wanna say your article is astonishing . The intelligibleness in your post is simply substantial and I can allege that you are an professional on this field . With your permission allow me to grab your rss feed to keep up to date with future stories. Thank you very much indeed and please go on with the sound activity.
Really Jeff? I think it says 100K not 10K!!! Here’s the link… Cheers!
With accuracy, on the other hand, he points out that you can look at trends. For instance, if you look at the baseline of positive tweets and the baseline of negative tweets, you can measure increases and decreases.
These became good ever again physical exercises wherein assists you to take it easy the actual spinal cord and likewise sleep adequately without the past experiences related to stress inside the ever again.