Loading ...In an effort to contend in the search race, Bing is continuously rolling out new products and initiatives. The search engine’s efforts appear to be paying off since recent data from Experian Hitwise, comScore, and Compete all show that Bing’s market share is growing. Google, on the other hand, lost a small percentage of its market share.
At SXSW, WebProNews spoke with Stefan Weitz, a director with Bing, about this growth and what the search engine was doing to leverage it. According to him, the search industry is not a “zero-sum game.”
“For us to win, somebody else doesn’t have to lose,” he said.
In other words, he believes that all the search engines can expand on one idea and take it in new, and multiple, directions. Competition is tight, but as a result, it produces more new concepts and experiences. Bing, for example, has recently introduced several new projects. The search engine partnered with DealMap in order to bring great deals from popular sites such as Groupon and LivingSocial to users.
Bing has also launched Project Emporia that puts a new approach on personalization. The project is powered by its Matchbox technology and enables the engine to build profiles that offer better recommendations to users.
Weitz told us that Bing would continue to pursue these areas, along with social search, mobile search, and more, in order to provide a simpler and better user experience.
With all of its developments, do you think Bing will continue to gain Google’s market share?
Hopefully Bing will continue to innovate and grow, particularly in the area of social search.
Go Bing, I sure do hope Bing and Yahoo take away market share from the arrogant Google!
We need Bing as a rival to Google (and I’m a big user of Google services). Without competition Google might go off the rails as it’s made some search decisions that have angered a lot of people in the past 3 years. The number of sales/marketing accounts closed by Google without explanation is quite staggering. I personally know of accounts closed for legitimate Adwords campaigns that weren’t even displayed on the internet – they were still in the planning stage. And Bing has improved, quite significantly in fact. So, hopefully, as Stefan Weitz says – it’s not a zero-sum gain, and we can all benefit from that.
Bing is growing rapidly, both as a search engine and as a daily deal site or aggregator. They are quickly becoming a bigger online presence.
Bing rocks as does the yahoo version of it.
Google gives adsense farms for results, dead sites, and it is very hard to find new information on their first pages. They are old and like shoes should be changed for better fit.
How idiot a comment can bem? Microsoft admited that copied results from Google. http://digg.com/news/technology/bing_caught_copying_search_results_from_google , now they are trying to retract from their own employee comment. Not even a decent algorithm. Probably you dont know how to use filters on google search. Or you’re just plain dumb.
bing is just copier of google……google is shutting up bcz it can’t take any legal action against them.
bing will not show any results for unmeaning words first ………later they use google to find the relevant sites and suggestions for words with no meaning …….
this clearly shows bing stealing the work of google……..until they are being creative they cnt beat google …….
Its about time Bing got little bigger. Maybe then google will listen to what people and webmasters think about their “improvements”
Really hard to keep up with innovations .. today’s technology is developing very big way in the future things will be much larger.