As people become more social, it’s only natural that they would want to extend social capabilities to their search experience. Both Google and Bing are taking steps in this direction, but they are still in the early stages.
In the meantime, Wajam is a startup that hopes to fill the social search void for users. As Martin-Luc Archambault explained to WebProNews, Wajam is a browser extension that allows users to receive social results from Facebook, Twitter, Delicious, and more, while they are searching in Google, Bing, Yahoo, and even other places.
“Wajam gives you access to your friends’ knowledge everywhere that you search,” he said.
Archambault went on to say that Wajam extends the social search experience beyond even traditional search engines. For instance, the extension is also compatible with search engines such as Amazon. Wajam told us that it hopes to integrate with other nontraditional search engines as well.
Google currently has a partnership with Twitter to include Twitter information in its search results. Bing, on the other hand, has a partnership with Facebook, which was recently expanded, that incorporates Facebook results into its SERPs. If a user wants Facebook results in his search experience and is a Google user, Archambault believes that he shouldn’t have to switch to Bing in order to get the Facebook integration. He believes this same principle applies to Bing as well.
“I think really to nail social search, or to give users a good experience, you really have to tell the users, ‘Don’t change the way you do things…’ we let the user keep on doing what they’re doing and share the way they’re doing and search the way they like to search,” he said.
One of the biggest challenges for Wajam is the ability to process all the data and show it in a relevant way. However, Archambault said that the company tries to view challenges as opportunities to improve their service.
Wajam is also pursuing mobile efforts and hopes to have both iPhone and Android apps soon. Archambault did point out that Wajam works on Firefox 4 for Android and is just as seamless as it would be on a browser on a desktop.
Although Wajam is currently oversubscribed, Archambault said if users request an invitation by liking them on Facebook or by following them on Twitter, they would likely get in.