Jake Gyllenhaal Details Social Gaming at SXSW ()

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Although the title of new film Source Code suggests a technological element, it actually takes the digital factors much further than most films. Source Code, the sci-fi thriller that premiered at SXSW, depicts the story of an American soldier that finds himself in another person’s body as part of a government program called “source code.”

In this other person’s body, Jake Gyllenhaal, who plays the lead role as Captain Colter Stevens, is responsible for discovering who planted a terrorist bomb on a Chicago commuter train. In spite of the intense action of solving the mystery, the film also contains a love story.

However, Source Code is unique in the fact that it incorporates a social game called the Source Code Mission. The game is accessible through the Microsoft Tag technology and allows users to become part of the movie experience.

In an exclusive interview with WebProNews on the night of the film’s premiere, Gyllenhaal said the game gives users a valuable opportunity to create their own story.

“This, to me, feels like, a way of creatively telling another story based on the story that was already told,” he said.

He went on to say that he believed the “coolest aspect” of social gaming is the concept of seeing fans inspired enough to create their own content that could potentially be better than the original.

Source Code opens in full release on April 1.

Posted in: Advertising and Marketing, Celebrities, Gaming, News and Events, SXSW Interactive 2011
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4 Responses to Jake Gyllenhaal Details Social Gaming at SXSW

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  4. tatil says:

    He went on to say that he believed the “coolest aspect” of social gaming is the concept of seeing fans inspired enough to create their own content that could potentially be better than the original.

    Source Code opens in full release on April 1.

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