What Placecast Is Doing for Mobile Marketing (5:09)

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It didn’t take long for people to start using location and mobile capabilities together. Recently, the daily deals phenomenon has also been linked directly to these functions. While tying these three services together is a challenge, one company called Placecast is making progress.

Alistair Goodman, the company’s CEO, told WebProNews that they wanted to build something that wasn’t an app. They wanted to provide a solution that didn’t drain phone batteries but gave users location-based alerts that businesses could scale as well.

As a result, Placecast developed its ShopAlerts platform that drives users into physical locations from their mobile devices. It is an opt-in service and lets users customize their preferences.

Placecast recently signed a deal with AT&T to bring the service to its customers. Goodman said that the company hopes to expand in other areas of the world and also said that it would be “aggressively” embracing the daily deals space.

Posted in: Advertising and Marketing, Location, Mobile, SXSW Interactive 2011, Technology
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2 Responses to What Placecast Is Doing for Mobile Marketing

  1. Jason Braud says:

    Thank you Abbey Johnson and Alistair for the insightful look into Placecast. I’m excited to see what the future brings.

    Looking forward to more great content.

    Best,

    Jason Braud

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