Federating the social Web is a new concept that is starting to be talked about in the tech industry. In summary, it takes the social experience outside a specific network. Socialcast is one player in the space and its Engineering Director, Monica Wilkinson, spoke with us about some of the company’s efforts.

“It gives you more contacts and more information to make decisions,” she said.

Socialcast is an enterprise solution that brings employees, systems, and applications together with the purpose of achieving business goals. It can be easily integrated into sites such as SharePoint and Salesforce. In addition, it serves as a brand-monitoring tool that tracks valuable data.

Wilkinson told WebProNews that Socialcast was currently working on a 2-way communication model. She believes this is the next step for federating the social Web since it would provide new opportunities for businesses.