The Challenges in Building Mobile Apps ()

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With a large portion of the world carrying around smartphones, businesses need to be creating apps so that people can find them while they’re on the go. Although most businesses realize this need, they seem to be struggling when it comes to building on the mobile platform.

According to Aaron Forth, the VP of Product at Mint/Intuit, businesses, first of all, need to grasp that mobile is an entirely different platform. As a result, creating an app can be very challenging.

“Building usually means you can take some of what you have and repurpose it, but you have to recreate a lot in order for it to make mobile truly work,” he said.

When creating mobile apps, businesses need to understand that the interaction, form factor, use cases, and screen are completely different on desktop computers as opposed to mobile devices.

By understanding these concepts, Mint was able to build a mobile app that creates a great experience for users. It is also working on an iPad app that will visualize finances to an even greater extent.

Posted in: Aaron Forth, Applications, Mobile, SXSW Interactive 2011
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3 Responses to The Challenges in Building Mobile Apps

  1. There is no question that Mobile Centric Applications is catching on like wild fire. Our business Site UseBiz.com has a Perfect Storm brewing for its eventuall owners. Wall Street hungers for High Tech. IPOs and we have just the right offering at the right time.

    Gratefully, Jeff Schneider (Conyact Group) (Metal Tiger)

  2. Mesrianilaw says:

    Creating mobile apps has suddenly become a cool idea. In this modern age, a lot of businesses already transformed their site into mobile friendly version. Because of the added value or features, the challenge is on how to find to the most cost effective mobile development platform.

  3. Pingback: AppsMobilePhones.com » Cell Phone Apps

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