Last week, leading daily deals service Groupon and located-based service Loopt reached a partnership in hopes of better connecting consumers and merchants. As Sam Altman, Loopt CEO and Co-founder, explained to WebProNews, Loopt is making Groupon Now deals available through its own services.

The announcement also incorporates Loopt’s Reward Alerts service that gives users the option to receive time-sensitive deals based on their current location. Altman also told us that Loopt was excited since the partnership created a win-win situation for both local merchants and consumers.