Loading ...Online market research firm Compete recently released a report that reveals some very interesting information about Facebook. The study compared the Facebook traffic of over 40 brand pages to the website traffic of those same brands. Interestingly, the Facebook pages that drew the most unique visitors were Walmart, State Farm Insurance, BMW, and Best Buy. However, iTunes drew more traffic to its Facebook page than its website.
As Lincoln Merrihew, Managing Director at Compete, explained to WebProNews, the report shows that companies are finding extreme value in Facebook not only in terms of branding, but some companies are also using it to create a “storefront” platform for their products and services, such as what Apple has done. He did point out that, before brands jump on board with Facebook, they should consider their customers and whether or not they are more comfortable on their domain or on Facebook.
How does your brand’s Facebook page compare to your own website?
Well be honest…. Walmart is ruthless with it marketing, or at least I can’t get rid of Walmart Mexico spam, it haunts me consistently and relentlessly
That being said… Alexa pains a different picture…
Year after year, they are getting less traffic from search. http://www.alexa.com/siteinfo/facebook.com#search
So I think the value is in the marketing maybe, maybe not so much the pages.
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I have to agree that Facebook likes are not as valuable as unique repeat visitors. A major benefit of Facebook is the merchant’s credibility with consumers. If a posted product or service gets allot of likes and positive comments it’s most likely to sell. Personally I like to post my input about products and services on merchant pages for others to see. Allot of “big” merchant Facebook site pages do NOT allow public posts while others only do twitter posts on Facebook. Twitter is best for those who like to follow a product or service while Facebook is a place to share an experience with other friends and family. My biggest success in marketing has been through social networking. Best example is “Florida Patio Furniture” on Facebook. Florida Patio has a dozen WordPress sites and the bulk of the traffic comes from Facebook. Thank you for this fine video… Dave @ Air America Web Hosting
Thank you for the great interview. It is always great to hear data from compete. Facebook is definitely a must for any online company looking to further their brand. And the new store features facebook is now offering just increases the necessity to get your company on FB.
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The success of any Facebook page should also be based in the level of interaction it has. For instance a page can have 1k “likes” but users don’t interact with the post published on it nor come back regularly, if at all, to check for new updates. So I have to agree to with Compete’s study that is the traffic that matter for any given Facebook page.
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That was awesome great insite and value!
It all makes sense, and then I try to apply it to my client base and all breaks down. My customers are small and time/cash strapped. We are starting to see some very limited results, but it’s slow going.