Although it may be hard for some to believe, Yahoo was actually a big threat for Google, Microsoft, and other Internet companies not too many years ago. In addition to Yahoo Search, many of the company’s properties were looked to for inspiration.
However, as Sage Lewis of SageRock Digital Marketing Agency explained to WebProNews, this “doesn’t seem to be the case anymore.” According to him, successful Internet companies take risks, innovate, and are passionate about what they do.
Yahoo, on the other hand, has undergone a search deal with Microsoft, numerous management changes, layoffs, and has also closed many properties in recent years. Lewis believes that this series of events, among others, led to Yahoo no longer being a “courageous, frontier-leading company.”