Rice University recently came out with a study that brought up some concerns about the sustainability of daily deals’ providers. It indicates that daily deals’ providers would have to lower their profit shares in order to succeed and would still face the challenge of bringing in new merchants. However, a second study from ForeSee Results contradicts the one from Rice University since it shows that daily deals’ providers, and specifically Groupon and LivingSocial, are bringing in not only new customers, but existing ones as well.
WebProNews spoke with Maire Griffin of LivingSocial about the studies who told us that while the reports help to provide checks and balances in the industry, LivingSocial’s real focus was local commerce. In addition, she said that the company is dedicated to helping local merchants.