Loading ...While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective. Ben Lerer, the co-founder of lifestyle website Thrillist, further proved this idea in a recent interview with WebProNews.
He told us that even though social media was important, his company has found that its users embrace email in the same way that others share on social sites.
“We’re really good at getting people to forward emails and to use email as sort of social media,” he said.
Thrillist recently rolled out its own version of daily deals, called Rewards, which are geared especially toward young professional men. The company has, however, been able to successfully utilize Foursquare to promote its localized Rewards.
What works better for you: email or social media?
In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research.
WrapMail can also be used to create personal email stationary based on social networks (Facebook, YouTube, Twitter, MySpace) hobbies, interests etc for anyone’s personal email.
Wrapmail is available for free at http://www.wrapmail.com and wrapped emails arrive with no red x!
Good Information. My personal opinion is that email marketing is uniquely more beneficial than social media. Unlike social media, email marketing offers greater flexibility. If effectively implemented email marketing has the ability to uniquely increase email engagement and deliverability. Interestingly I found an article addressing email deliverability myths and how they relate to counterproductive email marketing practices. http://goldlasso.com/learning-center/the-from-line-blog/entry/debunking-13-email-deliverability-myths-to-help-you-succeed
I feel email marketing is still effective to promote a product. But it must be equipped with information that helps customers to know and understand the benefits of the products you offer. The best thing is that information based on personal experience or friends who are described in an honest and reasonable. Not just a story stating its advantages without its drawbacks. Thank you.
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I actually become aware of email marketing as a helpful and still functional method. Although it has been a conventional system, it is still convenient these days. Thanks!
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