While the name Thinkmodo may not ring a bell, the company’s products probably do. Do any of these viral videos sound familiar: iPad Head Girl, Times Square TV Screen Hack, or Shaving Helmet? James Percelay and Michael Krivicka are the brains behind this company and these successful campaigns.

Percelay spoke with WebProNews and told us that the fascinating and entertaining content that they create is the key to allowing their videos to go viral. He also pointed out that, unlike traditional television ads, their promotions create questions, which help to engage the audience.

Up to this point, every campaign that Thinkmodo has released has been a success.