Yahoo and Bing Struggling in Paid Search (8:42)

Posted on by Abby Johnson |

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In spite of the innovations and features that Bing has brought to search, it appears to be struggling on the paid search front. WebProNews spoke recently with Mark Ballard, the Senior Analyst at the Rimm-Kaufman Group who said that the company needed to ramp up its platform for advertisers.

Microsoft and Yahoo partnered in a search alliance 2 years ago in an effort to better compete with Google. However, neither company has shown a tremendous amount of improvement.

Ballard told us that he was pulling for Bing but that it needed to make some changes to better meet advertisers needs.

Posted in: Advertising and Marketing, Paid Search, Search Engines
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