Yahoo, Gannett Further Local Ad Alliance (9:03)

Posted on by Abby Johnson |

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Yahoo and Gannett recently announced that they were expanding their partnership to include all 19 of Gannett’s broadcast markets. The companies had previously partnered on all of the 81 Gannett local publishing organizations and just some of its broadcast markets.

The extended partnership will not only further Yahoo’s reach, but it will also give local advertisers access to Yahoo’s targeted ad solution. Lem Lloyd, Yahoo’s VP of North America Channel Sales, told us that the companies hope the extended alliance will have the same success that their previous partnership has had.

Posted in: Advertising and Marketing, Yahoo Interviews
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