Everyone has heard the cliche that content is king. Is that the best way to describe it though? WebProNews recently spoke with C.C. Chapman of Digital Dads who told us that he tries to avoid the expression.

It’s not that he disagrees with the saying, but he thinks that the meaning should go deeper. He describes content as “anything you create and share to tell your story.”

Chapman went on to say that content isn’t just an article or video but that it’s every single thing that users create including Twitter posts, Facebook posts, Foursquare check-ins, and more.

In his book, Content Rules – How to Create Killer Blogs, Podcasts, Videos, Ebooks, and Webinars That Engage Customers and Ignite Your Business, which he co-wrote with Ann Handley, the two offer guidelines that people and businesses can apply to their content strategy. A couple of the tips that they recommend are that people speak humanly and that they reimagine content instead of recycling it.

WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. BlogWorld takes place November 3-5 in Los Angeles and includes speakers such as C.C. Chapman. Stay tuned to WebProNews for much more exclusive coverage.