What’s Up With Google’s Move To Encrypt Search? SEOs Want To Know. (15:51)

Posted on by Abby Johnson | 1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 3.00 out of 5)
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Last week, Google announced that it would begin encrypting search queries by default for some searches on Google.com. This means that search marketers will not be able to receive some of the referral data that they are used to receiving. As expected, they are not happy.

Posted in: Advertising and Marketing, Privacy, SEO
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14 Responses to What’s Up With Google’s Move To Encrypt Search? SEOs Want To Know.

  1. Frank says:

    Wake Up, Google has always been EVIL!

  2. Troy Johnson says:

    Yet another step in the wrong direction. Reminds me of the old joke about the old AT&T. They are Google: They don’t care, they don’t have to!

  3. john says:

    What part of the referrer data are they taking away?

  4. I really hope this gets recalled by google. It is not the “Google way”.

  5. Cheeky Girl says:

    This sounds like another attempt to monetize information and data to make money out of it. It seems to be less about privacy and more about making more dollars from search. And maybe this is one more reason to choose another name like Bing or Yahoo, if you are an advertiser or web site owner. This is a bad move by Google.

  6. Cory Graves says:

    Google is obviously going to offer this information for a high price to SEO marketers.

  7. Pingback: Google Moves To Encrypt Web Search Referral Traffic With SSL Secure Socket Layers | My Blog

  8. Joy says:

    It’s about monitoring all of us. What we do, where we go, what we buy. They have all been doing it now they are just admitting it.

  9. Pingback: What's Up With Google's Move To Encrypt Search? SEOs Want To Know … | Free File Encryption

  10. This statement speaks volumes: “SEOs Not Buying Google’s Privacy Motive for Encrypting Search”.
    Back in the mid to late 1990′s the revered Microsoft found itself in this very position.
    (In my opinion) Blinded by profit and the quest for computer-world domination Microsoft no longer played by the rules. It’s philosophy became Machiavellian: “the end justifies the means” (this can be illustrated by the “browser wars” of the late 1990′s). And as with all calculated misadventures they begin to fray because as Lincoln said, in short, “you cannot fool all of the people all of the time”. Microsoft paid the price and went from the leader of the pack to now one of the pack.

    I believe that that statement, in part, “SEOs Not Buying Google’s Privacy Motive” shows the growing mistrust now being felt toward Google by not only the “SEOs” but a growing number of users as well. Although Google itself is not “evil” and it professes “Do No Evil” there is now the growing perception that it is “deceptive” and like Machiavelli becoming a “teacher of evil”.
    History just may repeat itself … again.

    (Added Note: Don’t be fooled by the “Occupy” movement, like many of the original “Occupiers” were. It’s a calculated, organized (behind the scenes) repeat of the beginnings of the National Socialists Working Party (a historical repeat the world can do without!).

  11. Adrian says:

    I see this as the thin end of a very big wedge. As of now, as Google says the number of searches where the keywords are no longer displayed is relatively small but just imagine in the future, when much larger numbers of people have been “persuaded” to have a Google account in one form or another, how large a percentage this will be. No doubt this is why Google have introduced it now. Imagine the outcry, if they had delayed, and suddenly 50% or 60% of the searches were caught, which is where this is leading. As for the “privacy” argument? It simply doesn’t hold water. If privacy is an issue this information should not be available to anyone, adwords advertiser or on a paid basis. In any case what personal information is being given out by seeing the keyword or phrase used? There is no means of knowing who the individual was so really this is a smokescreen and not a particularly good one at that.

  12. SEO says:

    Thank you for the video …

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