It’s clear that Ford takes social media seriously but the automotive company took their commitment a new level at the BlogWorld Expo in L.A. The company unveiled its hands-free liftgate technology for the new Ford Escape that will be revealed in the coming weeks.

As Scott Monty, the head of social media at Ford, explained to WebProNews, Ford recognizes the power of social media and wants to “put the brand in the hands of consumers.” For this reason, the company wanted the community to be first to see their new technology.

Monty told us that this is just one example of how Ford is evolving to the world around them. He said the company is listening to what consumers are telling it and is acting upon the feedback.

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