Earlier this year, Eightfold Logic released InboundWriter, which is a web application that allows users to optimize content for search engine relevance and findability. As Erik Bratt explained to us, this tool helps publishers expand their reach, engagement level, and even conversions.
In a study that InboundWriter conducted over the summer, Jay Baer of Convince and Convert actually saw a 33 percent increase in traffic to blog posts that were written using the tool as opposed to the 30 days before the posts were rewritten.
The app is also available as a WordPress plugin.
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