It’s clear that the world is changing especially in business, in communication, and in the way that information flows. According to Amber Naslund, the Vice President of Social Strategy at Radian6, those of us that are involved in the these changing areas are “wayfarers.” Naslund explained that, as wayfarers, we need to lead the change.

However, the problem is that most people don’t like change. She told WebProNews that people need to get more comfortable with discomfort. In other words, it’s okay to break things if it brings about a new idea.

Are you up for the challenge of being a wayfarer?

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