Where Search and Social Intersect (9:56)

Posted on by Abby Johnson |

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Today, most people know that search is a major driver of traffic. According to Duane Forrester, a Sr. Product Manager at Bing, 80 percent of Internet sessions start with a search. However, the problem is that many people are struggling to understand how social impacts this activity.

Forrester told WebProNews that people should be concerned with producing quality content because good content attracts both people and search engines. The people that like this content will amplify it, thus allowing the search engines to give the publisher authority.

Social media comes into the equation because it provides information to the engines, which gives them the ability to return more relevant results. Since most people refer to friends or family for advice before they make a purchase, integrating social into search results helps users make decisions faster.

For 5 years, WebProNews has partnered with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Stay tuned to WebProNews for much more exclusive coverage.

Posted in: Bing Interviews, BlogWorld Expo 2011, SEO, Social Media
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