Facebook is coming under attack in Europe for its advertising model. According to the Telegraph, the European Commission is planning to introduce legislation early next year that would ban targeted advertising on the site.
The social network, like many other Internet companies, allows advertisers to target their audience based on various factors including location, demographics, and likes. The Telegraph calls this practice “eavesdropping” and explained that Facebook could face legal action or a large fine if the law is implemented.
In response to this news, a Facebook spokesperson told WebProNews that the accusations were “inaccurate and sensational.” The spokesperson went on to say that Facebook users give their consent to be served relevant ads when they sign up for the service.
Is Facebook crossing the line, or are the European claims over the top?