According to Laura O’Shaughnessy, the CEO of Facebook advertising agency SocialCode, social networks are the key to holiday shopping. She explained to WebProNews that, as social media continues to grow, it is quickly becoming the go-to place for everything.
As it is nearing holiday shopping crunch time, she said that social networks are especially important because consumers are going there to find last-minute gift ideas. For this reason, O’Shaughnessy told us that marketers should take advantage of these opportunities.
She advises that they make clear goals, target a very specific audience, and have a clear call to action. If these steps are applied, she believes they can have a successful holiday season, while meeting the needs of consumers.