How did Brian Gramo take theStream.tv from his bedroom in Santa Monica to a 4,000 square-foot studio right in the heart of Hollywood? As he explained to WebProNews, it didn’t happen overnight. According to him, success takes both time and effort.

One of the most important aspects of this success is consistency in both the content and production value. Gramo told us that the lighting, sound, and product should be “awesome” all the time. Another important element of an effective live stream is a solid Internet connection with low latency speeds.

In terms of what not to do, Gramo told us that people wanting to live stream should not go live with just anything. In other words, there needs to be a lot of testing and rehearsing involved for it to really work.

Gramo also pointed out that, although television has the majority of the media market now, the trend will eventually switch to live streaming video content.