Animals in Super Bowl Ads Are Better Than Celebs, Says Ace Metrix (7:12)

Posted on by Abby Johnson |

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The Super Bowl is less than a week away and people are already talking about the commercials. What will the brands come up with this year? Which celebrities will appear in ads? Who will be successful and who will not?

These are just some of the questions that people are wondering about in regards to this year’s big game. WebProNews spoke with Peter Daboll, the CEO of ad analytics company Ace Metrix, who offered some insight into what we could expect to see as well as what works and what doesn’t.

For starters, he told us that celebrities don’t ensure success. In fact, he said that ads without celebrities generally work better than those with them. However, he did say that animals seem to always be effective because they appeal to a broader demographic and are much more likable.

It appears that Sketchers is finding this out since it recently dropped its spokesmodel Kim Kardashian for a dog.

Although we won’t know which brands will pull off successful ads until Sunday, Daboll said that we could likely expect effective spots from Coca-Cola, M&M’s, and Doritos since they consistently do well.

Do you prefer animals or celebrities in commercials? Let us know.

Posted in: Advertising and Marketing, News
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