LinkedIn recently released its 2012 Consumer Electronics Report, which revealed some interesting insights about both the business professionals that are on LinkedIn as well as the general U.S. population. The study found that 41 percent of LinkedIn members plan to spend at least $1,000 on consumer electronics this year, compared to 29 percent of the general public in the U.S.
The study, which surveyed more than 1500 U.S. adults, also found that LinkedIn members depend on technology for time management, productivity, and efficiency. In addition, these business professionals are more likely to seek product recommendations on social networks, while average U.S. adults get their recommendations from TV and newspapers. However, both sides believe companies should have a social media presence.
With the Consumer Electronics Show taking place this week, this report could give the tech companies the information they need to market their new innovations.