GetGlue, the TV check-in service, is making several big announcements today. WebProNews spoke with Alex Iskold, the CEO of GetGlue, who explained that the company hit 2 million users on its social network and also secured $12 million in a new round of funding. In addition, the company is launching new features to both its website and iPhone app.
Iskold told WebProNews that he expects the social TV space to grow exponentially this year. He explained that 2011 was a year for innovation and experimentation in regards to social TV, but he believes that 2012 is the year that the phenomenon will go mainstream.
Although GetGlue is funded at this time, Iskold did offer some thoughts on monetization. According to him, the concept of social TV gives brands a valuable opportunity to reach a certain audience, which also gives GetGlue the opportunity to become an advertising company.