Danny Sullivan on Google’s New Privacy Policy Saga (10:25)

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A lot of controversy was sparked after Google announced that it was consolidating more than 60 of its privacy policies into one. The search giant believes one policy would create a more fluid experience for users across the Internet.

For example, if users are conducting multiple Google searches about skateboarding, then Google might assume they want a skateboarding video when they visit YouTube. While some users see the benefits to a more personalized search experience, many are worried what it could potentially do.

Danny Sullivan, the Executive Editor at Search Engine Land, spoke with us and said that even though Google has said it would not conduct ad targeting or other potentially harmful practices, it has the “right” to under the new policy. Although users cannot opt-out completely, they can adjust their preferences on various Google products to prevent data storage.

Privacy group EPIC has filed a suit against the FTC saying that it violates the settlement Google and the agency reached last year and has asked that the case to be expedited before the new policy goes into effect. In addition, EPIC is asking that Google publicly release its privacy audits that the FTC required that it take.

Sullivan told us that he doubts the FTC will find Google to be in violation since many other tech companies have the similar policies. The policy is scheduled to go into effect March 1st.

How do you feel about Google’s new privacy policy? Let us know.

Posted in: Danny Sullivan, News, Privacy, SEO
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6 Responses to Danny Sullivan on Google’s New Privacy Policy Saga

  1. Pingback: SearchCap: The Day In Search, February 16, 2012 | Market 7

  2. Disappointed says:

    Disappointed. Remember how people felt about the authoritarian procedures of the Soviet Union, after WWII? Or how about the feelings of all of us regarding Communist China’s state manipulation of the internet to advance Chinese global and domestic policy? Individual “Liberty” be dammed , when big power ideology and/or profits are in the way. That is where Google has placed itself with its recent Privacy Policy saga. One must ask: Was the reason for this boondoggle of a policy based on greed or political naiveté’? Or something else that caused such visceral of a negative backlash. GOOGLE IS IN BIG TROUBLE.

  3. mark says:

    ok very interesting

  4. NoNonCents says:

    I take issue with “Disappointed” comparing Gogle Privacy Policy with the Soviet Union and Communist China, they were forcing things upon their citizens, disobey and you faced imprisonment or worse, hell for a long time it was almost impossible to escape those regimes except by dying!. “Individual “Liberty” be damned”, come on get real.

    Google is a company offering services, if you don’t like it don’t use it. Really very simple. Why do we constantly have to dumb down our interactions to “look after” the ignorant. “Warning Coffee May be Hot”

    Danny makes good sense, thanks.

  5. Billl says:

    way too slow, I can’t even watch it

  6. Pingback: EGO OUT: INFORMAVORE's SUNDAY No 495

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