Facebook took the big step earlier this week when it filed for its initial public offering. The news had been rumored for a while, and the social giant finally took the plunge on February 1st.
It’s clear that users have played a big role in building Facebook, but what does the IPO mean for them? According to Chris Treadaway, the founder of Polygraph Media as well as the author of Facebook Marketing: An Hour A Day, Facebook will improve the user experience but will be very focused on increasing its revenue.
While there are concerns over how big and powerful Facebook will become, especially in light of all the data it has, Treadaway doesn’t think that people will simply drop the service. As he explains, Facebook provides many benefits for its users and has become a huge part of society. For these reasons and others, he says it would be difficult for the trend to change so quickly.
Another group that has influenced the growth of Facebook is marketers. The Facebook platform offers a unique opportunity for marketing, and both marketers and advertisers have taken advantage of it. Treadaway tells us that, with its IPO, he expects Facebook to become more involved in lead generation with consumers and sellers of consumer goods.
In addition, he said there would likely be more tools going forward to accommodate Facebook’s greater push toward behavioral ad targeting.
What are your thoughts on Facebook’s IPO? We’d love to know.