Last year, YouTube announced several partnerships with media and production companies in an effort to bolster original programming on its site. One of the new partners, the Young Hollywood Network (YHN), launched last month and is finding that YouTube is quickly turning into a “destination viewing” site.
WebProNews spoke with RJ Williams, CEO and Founder of YHN, who told us that this trend is happening since YouTube now has its own exclusive content. As a result, more people are watching the content and the engagement level is higher.
The YHN channel focuses on the entertainment industry and includes exclusive celebrity interviews and behind-the-scene footage. Williams told us the network has a new show six days a week at 10am PST/1pm EST.
Although the channel is new, Williams said the results have been phenomenal and that YHN plans to continue to please viewers with its content.
What do you think of YouTube’s plan and all the new channels? Let us know.