Flattr Takes Social Sharing to a New Level through Donations (7:23)

Posted on by Abby Johnson |

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How many of you spread content across the Web through social sharing tools such as StumbleUpon, LinkedIn, or Google+? I’m going to assume that the majority of you do since nearly every website has numerous sharing buttons on its pages. But, how would you feel about sharing your money with your favorite publishers?

Sweden-based company Flattr does just this by allowing users to share not only content, but also money in the form of donations. As Linus Olsson, the company’s CEO and Co-founder, explained to us, users set an amount that they want to donate, and, at the end of the month, their money is divided evenly between all the content they’ve “flattr’d.”

He told us that the service is a better alternative to PayPal, in this case, because PayPal is based on users making purchases and is also “too tedious” for small donations. With Flattr, on the other hand, Olsson said it is very easy for users to make small payments and avoid a lengthy process.

According to him, Flattr has the potential to be included in the list of social sharing buttons in the near future, which could bode very well for bloggers and site owners.

What do you think of concept of social sharing through donations? Let us know in the comments.

Posted in: Monetization, Social Media, Startups
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