New poll results reveal powerful insight into how consumers really feel about search engine regulation. The poll, which was from IBOPE Zogby International and carried out by the National Taxpayers Union (NTU), found that most Americans are satisfied with their current search options and therefore, are against any government intervention.
As Pete Sepp, the Executive Vice President of NTU, explained to us, 87 percent of the more than 2,000 respondents agreed with the following statement: “I feel I can easily switch to a competing search engine if I’m not happy with the results I receive.” What’s more, when asked if “the federal government should regulate the content and appearance of search engines and their results,” 64 percent strongly disagreed while only 3 percent strongly agreed.
According to Sepp, the poll surveyed Americans across various demographic categories, including age, income, educational level, and ideology. He said it was interesting that younger generations expressed an even greater opposition to government regulation with 88 percent voting against it.
Sepp told us the hope of the poll is that policymakers would see that government involvement in regulating search engines and the Internet should be minimal.
Do these poll results reflect how you feel about these matters? We’d love to know.