DuckDuckGo: You Don’t Have To Track Users To Make Money (9:03)

Posted on by Abby Johnson |

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In case you haven’t heard, DuckDuckGo is a private search engine that creates an alternative to Google. When we spoke to company founder Gabriel Weinberg last year, he told us that DuckDuckGo was focused on giving users a clean and effective search experience.

The search engine offers a Zero-Click Info feature that provides instant answers to search queries, a user experience that is free of both spam and clutter, and privacy protections for users. Aside from improvements in these areas, a little over a year later, Weinberg tells us this focus is still the same. What has changed, however, is the search engine’s user base.

This year, DuckDuckGo has more than doubled its traffic. According to Weinberg, DuckDuckGo receives just under 50 million search queries a month, which translates into about 1.5 million each day. He credits this growth to the company’s bold position on major issues, such as privacy.

As he explains, DuckDuckGo makes money the same way that Google does – through advertising based on search queries. But, “you don’t have to track users to do that,” he says.

With the negativity that Google has received over privacy, especially over its new privacy policy, it’s a very real possibility that DuckDuckGo may begin to pull away some of Google’s search market share.

Do you see this happening? We’d love to hear your thoughts.

Posted in: Advertising and Marketing, Gabriel Weinberg, Privacy, Search Engines, SEO, SPAM, Startups
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