If you haven’t heard of Songza yet, it’s probably just a matter of time. It’s a new online music service that is experiencing tremendous growth in its iPhone and iPad apps as well as its Web applications. What’s more, Songza is integrated with Facebook and has gone from 7,000 to 112,000 Facebook daily active iPhone Songza users recently.
According to Elias Roman, the company’s CEO and Co-founder, the attention and growth that Songza has been receiving is due to the unique service it provides. As he explained to us, Songza has “expertly curated playlists” for just about anything. However, it is most distinguishable from other services for its “concierge” feature.
Through this feature, Songza essentially learns its users in a way that allows it to match music playlists to whatever activity the user is doing. For instance, if you tell Songza you’re going to exercise, it will provide an exercise playlist for you without you having to think about what music you need.
Another distinctive feature of Songza is the fact that it does not have audio ads. It does have display ads but has no plans of incorporating ads into the music experience.
Although Roman believes Songza is very different from both Pandora and Spotify, he admitted to us that they are all competing for the same audience, which, of course, could mean some big changes ahead in the music space.
At this point, Songza is available on all iOS and Android devices and also has a Web application. Although the “concierge” feature is not yet available for Android, Roman told us that it would be very soon.