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How Teens Can Make Money Online

When it comes to SEO, Stephan Spencer is one of the best experts in the industry. But when it comes to content monetization, his eighteen-year-old daughter Chloe is also considered an authority. While other teenagers were busy babysitting and working in food service, Chloe was beginning a successful career online.

SEO Advice for Online Retailers

The areas of retail and SEO do not always see eye-to-eye. But as SEO expert Stephan Spencer points out, it is necessary that retailers utilize SEO in order to get found in the search results.

The Search Industry in 2014

Where do you see the search industry heading in the future? SEOs and SEMs are notorious for asking this question, since the industry changes so rapidly. As a result of both user and technology advances, the industry must constantly be looking forward in order to be effective in current efforts.

WebProNews to Cover SES San Jose 2009

The 11th annual Search Engine Strategies Conference in San Jose is taking place next week and WebProNews will be there getting exclusive coverage. The event takes place Tuesday, August 11th and runs through Thursday, August 13th, with special training days on Monday and Friday.

Google PR Sculpting and Nofollow Debate Revisited

SMX Advanced 2009 turned out to be a great show, and as always, it held some excitement. The two most exciting occurrences at the show were Microsoft’s new search brand Bing and the debate that broke out over Google’s PageRank Sculpting and nofollow practices. WebProNews spoke with Jeremiah Andrick to get his perspective on both issues.

Latest Drama with Canonical Tags and Duplicate Content

We first told you about the canonical tag back in February as the three major search players announced their joint effort. The industry responded favorably since the tag would give users more control as well as reduce duplicate content. Now, nearly four months after the announcement, there seems to be a problem.

SES Chicago: SEO Perks to Blogging

We’ve talked many times about the advantages of blogging. One area that we haven’t touched on a lot however is the SEO benefits of blogging. In this video, Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.

SES: Understanding the Long Tail

Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve by (1) having a set of metrics to measure the long tail performance indicators and (2) knowing where the long tail ends. For more on long tail marketing strategies, check out the WPN interview from SES San Jose.

What’s in a Good Link?

According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.

SMX West 2008: Chloe Spencer

Mike McDonald of WebProNews had the opportunity to talk to Chloe Spencer at SMX West in Santa Clara. Chloe is the daughter of Stephan Spencer who has appeared on WebProNews several times. Chloe started a cheats site for neopets called neopetsfanatic.com. Her dad told her how to incorporate Google AdSense and her site has been [...]