iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Archive for the ‘1’ Category
SEO Copywriting: Benefit or Compromise?
The contention out there over SEO copy writing is astounding. With good cause, writers and SEMs alike are exchanging scuffles over the topic on a regular basis. Even established professionals like Heather Lloyd-Martin face staunch opposition in tactic.
“The most fundamental [strategy] is key phrase research. Learn how to put those key phrases into copy to [...]
Yahoo!’s Panama Impresses
PageZero’s Mona Elesseily is arguably the preeminent authority on the Yahoo! search marketing platform and has even written a book on the subject, “The Unauthorized Yahoo! Search Marketing Handbook.” The last time we met, we’d just been given the scoop on Panama, Yahoo!’s new platform.
Mona pointed out obvious improvement, such as a redesigned (much [...]
The Importance of Analytics
Speaking on research which states that only half of SEMs use analytics, SearchEnginePosition’s Rob Sullivan exclaims “Why, in this day and age, are there still search marketers who aren’t measuring return? I gotta say: Come on people!” Let’s extend that to anyone… not just search marketers (where the need is, perhaps, a bit more obvious). [...]
The SEO and SEM Conference Scene Expands
Search Engine Optimization / Marketing is a bit underrepresented on the conference and exposition scene. While growing in number, we could still stand to increase the frequency and amount of events. As it stands, Search Engine Strategies may be the leading conference in this arena and for good reason. First held in 1999 by Search [...]
On Aesthetics and Usability in Design
In all facets of design, we’ve seen many variations on the notion of accessibility. While one medium evolves from the roots of another, certain ideals persist and others vanish. Sometimes, tradition impedes advancement… at others, ambition clouds solutions easily delivered through tried methods.
The Internet is a tangle of opinions on such issues. Even “standards” seem [...]
SES: The First Annual SEO World Championship
The first annual SEO World Championship has just been launched!
“SEO is one of the fastest growing Internet media channels today. Our objective is to highlight the advantages of SEO surrounding the advertising community and help sustain the technical development within optimization. The main challenge of this contest is for a website to rank as high [...]
SES: Capitalize on Social Media
Everyone’s clamoring to become a part of the social media scene… to be heard and understood as well as to understand. To some businesses this integration is only natural. To others it can be like swimming on dry land. Que sera, sera… but we can’t just stand by the wayside as the entire market transforms. [...]
SES: Jaw Dropping Search Data
Our natural inclination when presented with terms such as “keywords,” “trend research” and “data mining,” is to associate them with SEO… to imagine “How can I utilize this information to drive traffic toward my site? Ken Jurina and Curtis Dueck of Epiar march to a slightly different beat. Mining data and conducting keyword research, they’ve [...]
SES: A Global Internet, A Local Focus
Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This [...]
SES: Breaking Down Pay-Per-Click
The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive [...]